Confessions Of An Advertising Man - Softcover

Ogilvy, David

Softcover

ISBN 10: 190491537X ISBN 13: 9781904915379

Verlag: Southbank Publishing, 2011

Inhaltsangabe

Confessions of an advertising man editado por Southbank Publishing

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Críticas:

"Required reading for anyone in business" --"Media Week"

"It changed my life, and it will change yours." --Roger Stone

"It's a well written clean book which breaks out his concepts, tactics, and techniques and is a must-read for anyone in business--and particularly marketing and PR." --Ronn Torossian, CEO of 5WPR on his 10 Must-Read Public Relations and Marketing Books on "Business Insider"

"Ogilvy lays down some mind-blowing concepts that can benefit many industries and business professionals." --EarlyWord

"[A] book every entrepreneur should take the time to read." --Yahoo! Voice

." . . Throughout his book "Confessions of an Advertising Man" you will find deep insights on management, candor, and company culture." --The Huffington Post
"Ogilvy's writing is pithy, lively and urbane...[Confessions of an Advertising Man] is full of great stories from the world of 1960s advertising." IndependentMail.com"

"Required reading for anyone in business" "Media Week""

"I would like to make it mandatory that everyone in advertising read David Ogilvy's first book, "Confessions of an Advertising Man" at least once a year." George Parker in "Business Insider""

"Monumental...there is the kind of good, solid, smart, great-work-inspiring advice that any one in this business and that includes clients would be wise to review." The Agency Review"

Reseña del editor:

A new edition of the timeless business classic featured on Mad Men—as fresh and relevant now as the day it was written"We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else." —David OgilvyDavid Ogilvy was considered the "father of advertising" and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy's pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.

Über diese Auflage

• Verlag: Southbank Publishing
• Erscheinungsdatum: 2011
• ISBN 10: 190491537X
• ISBN 13: 9781904915379
• Einband: Tapa blanda
• Anzahl der Seiten: 194