Directing web traffic - Softcover
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Book by Smith Philip
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Reseña del editor:
This book is about how to create interest and awareness around a web site: how to keep visitors there as long as you need them and ensure that they see what you want them to. It also explains how to extract the information you need and strike up a relationship that continues after their departure from the site.
Unlike most books on web site promotion, Directing Web Traffic is a book by designers for designers. It is about how to use design effectively for the Internet, not only within a web browser but also in emerging technologies such as WAP and interactive television. It shows how creative off- and online promotional strategies generate interest in a site, and how design can ensure that interest is both maintained and directed. From search engine optimisation to pop-up advertisements, from navigation to affiliate deals, from online surveys to guerrilla marketing - tried and tested techniques are covered in detail. Profiles of successful sites and campaigns show how good Web marketing works, and examples of bad practice show what to avoid.
Biografía del autor:
Unlike most books on web site promotion, Directing Web Traffic is a book by designers for designers. It is about how to use design effectively for the Internet, not only within a web browser but also in emerging technologies such as WAP and interactive television. It shows how creative off- and online promotional strategies generate interest in a site, and how design can ensure that interest is both maintained and directed. From search engine optimisation to pop-up advertisements, from navigation to affiliate deals, from online surveys to guerrilla marketing - tried and tested techniques are covered in detail. Profiles of successful sites and campaigns show how good Web marketing works, and examples of bad practice show what to avoid.
Philip Smith is the editor of the digital media and marketing magazine Revolution.
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- VerlagRotovision
- Erscheinungsdatum1999
- ISBN 10 2880467012
- ISBN 13 9782880467012
- EinbandTapa blanda
- Anzahl der Seiten160
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Directing Web Traffic: How To Get Users To Your Site - And Keep Them There
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Buchbeschreibung Zustand: New. Brand New Original US Edition. Customer service! Satisfaction Guaranteed. This item may ship from the US or our Overseas warehouse depending on your location and stock availability. We Ship to PO BOX Location also. Bestandsnummer des Verkäufers ABRR-288707
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