Win-Win Selling: Turning Customer Needs into Sales - Softcover

Wilson, Larry

Softcover

ISBN 10: 9088720010 ISBN 13: 9789088720017

Verlag: New Views Publishing, 2007

Inhaltsangabe

Book by Wilson Larry

Über diesen Titel

Reseña del editor:

Differentiating your company's products and services in the marketplace is a big challenge these days. But a company's sales force can become a significant differentiator, and gain sustainable advantages, if it adopts the Counselor approach. A win-win mind and skill set, based on trust, problem-solving and side-by-side work between seller and customer, makes buying easy. And because the seller stays by the customer after the sale, the door opens for long-term, expanding business. Useful for both new and experienced salespeople. Readers learn to adopt the unique Counselor mindset. They avoid or successfully address the four key obstacles to buying, combining the mindset with Counselor selling techniques. Fortune 500 companies in 30 countries have benefited from Wilson Learning's Counselor approach to selling for years. The book gives the million-plus people who have taken Wilson Learning's Counselor Salesperson course a refresher, and gives others a powerful sales process. Larry Wilson, author of One Minute Salesperson and founder of Wilson Learning, wrote the foreword. It's indispensable for salespeople and sales managers. Models, charts, anecdotes, an index and other resources add to its immediate impact.

Biografía del autor:

Wilson Learning is a global leader in human performance improvement solutions for Fortune 500 and emerging organizations internationally, with operations in the US and 30 countries worldwide. Wilson Learning links human capability to business strategy through best-in-class experts, original and on-going research, and practical field experience. The company's integrated offerings include research, strategy implementation, assessment-based employee development, consultation and customization, learning resources, and leading edge multi-media.

Über diese Auflage

• Verlag: New Views Publishing
• Erscheinungsdatum: 2007
• ISBN 10: 9088720010
• ISBN 13: 9789088720017
• Einband: Tapa blanda
• Anzahl der Seiten: 160