Retail Marketing - Softcover

Miller, Dale

Softcover

ISBN 10: 0734610580 ISBN 13: 9780734610584

Verlag: Tilde University Press, 2008

Über diesen Titel

Reseña del editor:

Retail Marketing has been specifically written for tertiary students of retailing at either undergraduate or postgraduate level. The main aim of this textbook is to take students on an exciting and enjoyable journey through the major aspects of retail marketing in the Australian and New Zealand environments. It would also be suitable for business people anywhere in the supply chain who want to understand contemporary retailing theory and practice, and could also be an excellent resource for executive development programs.As the retailing world continues to change dramatically and irrevocably, the best way for retailers to succeed in such a turbulent context is to have sharper, more purposeful retail strategies underpinned by retailer branding and innovation.

Biografía del autor:

Dr Dale Miller PhD Newcastle, MBA South Australia, B App Sc (OccThy) LaTrobe is one of Australia's leading retailing academics, particularly in retail innovation and branding, retail history and archival research. She lectures in retail branding and innovation, retail marketing, shopping mall marketing and management, e-retailing, and marketing channels and retail supply chains in the Department of Marketing, Griffith University in Queensland. Her research focuses on retail and distribution innovation and branding, cross-cultural retailing, branding communities and retail business history, and has been published in various international scholarly journals. Dale has authored and co-authored books, book chapters and case studies.

Über diese Auflage

• Verlag: Tilde University Press
• Erscheinungsdatum: 2008
• ISBN 10: 0734610580
• ISBN 13: 9780734610584
• Einband: Tapa blanda
• Anzahl der Seiten: 318