Routledge Handbook of Sport Management (Routledge International Handbooks) - Softcover

Softcover

ISBN 10: 1138777250 ISBN 13: 9781138777255

Verlag: Routledge, 2014

Über diesen Titel

Críticas:

"This publication raises the knowledge base in key areas of sport (business) management ... This will be one of the ‘go to’ publications for anyone involved in the sector", Marc Taylor, European Sport Management Quarterly

Reseña del editor:

The Routledge Handbook of Sport Management is the most up-to-date and comprehensive guide to theory and practice in sport management ever published. It provides students and scholars with a broad ranging survey of current thinking in contemporary sport management, exploring best practice in core functional areas and identifying important future directions for new research. Key topics covered in the book include:

• managing performance
• marketing
• human resource management
• the economics and finance of sport
• strategy
• managing change
• governance of sports organizations
• customer relations
• branding and retail.

With contributions from leading scholars and professionals from around the world, the book illustrates the global nature of contemporary sport business and highlights the opportunities and challenges for managers operating in an international market place. Representing a definitive survey of contemporary issues in sport management, this is an essential reference for all students, scholars and practitioners working in sport.

Über diese Auflage

• Verlag: Routledge
• Erscheinungsdatum: 2014
• ISBN 10: 1138777250
• ISBN 13: 9781138777255
• Einband: Tapa blanda
• Auflage: 1
• Anzahl der Seiten: 496
• Herausgeber: Robinson Leigh