This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Library sticker on front cover. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9781581801248.

Bestandsnummer des Verk�ufers 4321996

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Bibliografische Details

Titel

The 7 Essentials of Graphic Design

Verlag

How Design Books

Erscheinungsjahr

2001

Sprache

Englisch

ISBN-10

1581801246

ISBN-13

9781581801248

Einband

Softcover

Zustand

Fair

Gewicht

700 Gramm

Verk�uferkataloge

Fashion & Design

�ber diesen Titel

Inhaltsangabe

This book is the perfect desk reference for anyone who designs or works with designers. It reduces the complexities of today's design work into seven basic elements: Research, Typography, Contrast, Layout, Grid Systems, Identity Design and Critique & Analysis. These seven fundamentals of design are examined separately in compelling chapters that show designers how to: Create dynamic layouts with visual tension and asymmetrical balance; Recognize and solve color problems; Use grids to design multiple pages of the same publication; Design memorable logos and logotypes; Every topic is explained through an analysis of good and bad examples, anecdotes and other instruction. The closing chapter discusses how all of the elements blend together; illustrated by a gallery of inspirational design work. A must for anyone who works in visual communication.

�ber die Autorin bzw. den Autor

Allison Goodman has been a practicing designer for twenty years in the fields of print, information and environment and digital design. A CD-ROM produced by her students received numerous awards, including the American Center for Design 100 Award and the Milia New Talent Award. She lives in Glendale, California.

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