Customer Intimacy: Pick Your Partners, Shape Your Culture, Win Together - Hardcover

Wiersema, Fred

Hardcover

ISBN 10: 0002558211 ISBN 13: 9780002558211

Verlag: HarperCollins Business, 1997

Über diesen Titel

Críticas

‘A brilliant concept... a brilliant book’
Tom Peters

‘Customer Intimacy takes the understanding of customer requirements to a new level. Exciting and challenging, it represents a huge payoff for those that get it right’
President of Saturn Corporation (General Motors)

Reseña del editor

Fred Wiersema, leading business strategist and bestselling author of The Discipline of Market Leaders, shows how companies can profit from establishing closer, more co-operative customer relationships.

Why are Levi Strauss, British Airways and Xerox so successful, with record profits and sky-high reputations? Because they are making the most of practices Wiersema calls ‘customer intimate’.

Customer intimate companies earn their customers’ confidence and co-operation to further productivity. Suppliers and customers work together as if they were two different aspects of the same organization, jointly pursuing mutual success.

Wiersema describes how customer intimacy works, how to implement it, and the pitfalls to look out for.

One in three market-leading companies makes the most of these practices. This is a vital book for any manager considering the next step beyond reengineering, quality thinking and lean management.

Companies described include: Black & Decker, Boeing, British Airways, Chrysler, CIGNA, Colgate-Palmolive, Fisher-Price, Hewlett-Packard, IBM, Johnson & Johnson, Levi Strauss, Microsoft, Procter & Gamble, Xerox, Young & Rubicam

Über diese Auflage

• Verlag: HarperCollins Business
• Erscheinungsdatum: 1997
• ISBN 10: 0002558211
• ISBN 13: 9780002558211
• Einband: Tapa dura
• Anzahl der Seiten: 240