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‘A brilliant concept... a brilliant book... a mother lode of useable ideas’
Tom Peters
Bestselling author of The Discipline of Market Leaders shows how companies can profit from establishing closer, more co-operative customer-supplier relationships.
One in three market-leading companies is making the most of ‘customer intimacy’ – when suppliers and customers work together as if they were two different aspects of the same organization, jointly pursuing mutual success.
Wiersema is a leading business strategist and consultant to high-performing companies. He describes how customer intimacy works, how to implement it and what pitfalls to look out for, and illustrates with examples from the top companies, including:
Black & Decker, British Airways, Chrysler, Colgate-Palmolive, Fisher-Price, IBM, Levi Strauss, Microsoft, Procter & Gamble, Xerox and many more.
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Buchbeschreibung Paperback. Zustand: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Bestandsnummer des Verkäufers GOR001043033
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Buchbeschreibung Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Bestandsnummer des Verkäufers GOR002635526
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Buchbeschreibung paperback. Zustand: Good. All orders are dispatched the following working day from our UK warehouse. Established in 2004, we have over 500,000 books in stock. No quibble refund if not completely satisfied. Bestandsnummer des Verkäufers mon0006915379
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Buchbeschreibung Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,250grams, ISBN:9780006388395. Bestandsnummer des Verkäufers 9441211
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Buchbeschreibung Paperback. Zustand: Very Good. Very Good or better condition, looks unread, very slight tanning to page margins. This book is in stock now, in our UK premises. Photos of our books are available on request (dustjacket and cover illustrations vary, and unless the image accompanying the listing is marked 'Bookseller Image', it is an Abebooks Stock Image, NOT our own). Overseas buyers please also note that shipping rates apply to packets of 750g and under, and should the packed weight of an item exceed this we reserve the right to ship via 'Economy', or request extra postage prior to fulfilling the order, or cancel. Bestandsnummer des Verkäufers mon0000071107
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Buchbeschreibung paperback. Zustand: Good. Book is in good condition. Slight discolouration to the pages. Bestandsnummer des Verkäufers G0217747
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Buchbeschreibung Paperback. Zustand: Good. Book is in good condition. Cover has some wear. Bestandsnummer des Verkäufers E0150769
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