Predictably Irrational, Revised: The Hidden Forces That Shape Our Decisions - Softcover

Ariely, Dan

 
9780062018205: Predictably Irrational, Revised: The Hidden Forces That Shape Our Decisions
Softcover
ISBN 10: 0062018205 ISBN 13: 9780062018205
Verlag: HarperCollins, 2010

Inhaltsangabe

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we? In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable?making us predictably irrational.

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Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we? In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable?making us predictably irrational.

Aus dem Klappentext

A marvelous book... thought provoking and highly entertaining."
-Jerome Groopman, New York Times bestselling author of How Doctors Think

"Ariely not only gives us a great read; he also makes us much wiser."
-George Akerlof, 2001 Nobel Laureate in Economics

"Revolutionary."
-New York Times Book Review

Behavioral economist and New York Times bestselling author Dan Ariely offers a much-needed take on the irrational decisions that led to our current economic crisis.

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Verlag
HarperCollins
Erscheinungsdatum
2010
Sprache
Englisch
ISBN 10 
0062018205
ISBN 13 
9780062018205
Einband
Libro de bolsillo
Auflage
1
Anzahl der Seiten
368
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

Weitere beliebte Ausgaben desselben Titels

9780061353246: Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions (Revised and Expanded)

Vorgestellte Ausgabe

ISBN 10:  0061353248 ISBN 13:  9780061353246
Verlag: Harper Perennial, 2010
Softcover