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Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we? In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable?making us predictably irrational.
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Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we? In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable?making us predictably irrational.
Aus dem Klappentext
A marvelous book... thought provoking and highly entertaining."
-Jerome Groopman, New York Times bestselling author of How Doctors Think
"Ariely not only gives us a great read; he also makes us much wiser."
-George Akerlof, 2001 Nobel Laureate in Economics
"Revolutionary."
-New York Times Book Review
Behavioral economist and New York Times bestselling author Dan Ariely offers a much-needed take on the irrational decisions that led to our current economic crisis.
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- VerlagHarperCollins
- Erscheinungsdatum2010
- ISBN 10 0062018205
- ISBN 13 9780062018205
- EinbandLibro de bolsillo
- SpracheEnglisch
- Auflage1
- Anzahl der Seiten368
- Kontakt zum HerstellerNicht verfügbar
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Verlag:
Harper Collins Publ. USA Mai 2010, 2010
ISBN 10: 0062018205
ISBN 13: 9780062018205
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Harper Collins Publ. USA Mai 2010, 2010
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ISBN 13: 9780062018205
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Harper Collins Publ. USA Mai 2010, 2010
ISBN 10: 0062018205
ISBN 13: 9780062018205
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