Consumer Behavior and Marketing Strategy (McGraw-Hill/Irwin Series in Marketing) - Softcover

Peter, J. Paul; Olson, Jerry C.

Softcover

ISBN 10: 0071121110 ISBN 13: 9780071121118

Verlag: McGraw-Hill Publishing Co., 2001

Über diesen Titel

Reseña del editor:

This text provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies. It also provides the "Wheel of Consumer Analysis", a tool to help readers understand how consumer affect and cognition, consumer behaviour, consumer environment and marketing strategies interact.

Über diese Auflage

• Verlag: McGraw-Hill Publishing Co.
• Erscheinungsdatum: 2001
• ISBN 10: 0071121110
• ISBN 13: 9780071121118
• Einband: Tapa blanda
• Anzahl der Seiten: 576