Preface to Marketing Management - Softcover

Peter, J. Paul; Donnelly, Jr, James H

Softcover

ISBN 10: 007296216X ISBN 13: 9780072962161

Verlag: McGraw-Hill Higher Education, 2005

Inhaltsangabe

Book by James H Donnelly J Paul Peter Jr

Über diesen Titel

Reseña del editor:

Preface to Marketing Management, 10/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.

Biografía del autor:

J. Paul Peter is James R. McManus-Bascom Professor and Chair of the Marketing Department at the University of Wisconsin-Madison School of Business. He has taught courses in consumer behavior and in marketing management, strategy, research and theory. He's also taught in a variety of executive programs. Peter won the prestigious William O'Dell Award from the Journal of Marketing Research and twice was a finalist. He is author or editor of more than 30 books and is one of the most cited authors in marketing literature. Peter has served on review boards of the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, and Journal of Business Research. He has consulted for several corporations and the Federal Trade Commission. His earned a DBA from the University of Kentucky.

Über diese Auflage

• Verlag: McGraw-Hill Higher Education
• Erscheinungsdatum: 2005
• ISBN 10: 007296216X
• ISBN 13: 9780072962161
• Einband: Tapa blanda
• Anzahl der Seiten: 272