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Inhaltsangabe
This text is intended to serve as an overview/framework of critical issues of marketing management. It aims to reinforce the cross-functional nature of marketing and includes material on relationship marketing as well as creativity, vision, values and strategic partnerships.
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Reseña del editor
This text is intended to serve as an overview/framework of critical issues of marketing management. It aims to reinforce the cross-functional nature of marketing and includes material on relationship marketing as well as creativity, vision, values and strategic partnerships.
Reseña del editor
Preface to Marketing Management, Eighth Edition, is praised in the market for its organization, format, clarity, brevity, and flexibility. It is intended to serve as an overview for critical issues in marketing management. The inexpensive, brief, paperback format makes it a perfect fit for schools that wish to assign cases, readings, simulations or to offer a module on marketing management for MBA students. It is also perfect for a school that is implementing a cross-functional curriculum where the students are often required to purchase several texts.
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Preface to Marketing Management
Anbieter: Red's Corner LLC, Tucker, GA, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. All orders ship by next business day! This is a used paperback book. Has moderate wear on cover and/or pages. Has no markings on pages. Spine has been opened/creased. For USED books, we cannot guarantee supplemental materials such as CDs, DVDs, access codes and other materials. We are a small company and very thankful for your business! Bestandsnummer des Verkäufers 4CNOOA002N01
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Preface Marketing Management
Anbieter: Better World Books: West, Reno, NV, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. 8th Edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Bestandsnummer des Verkäufers 45885798-75
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Preface to Marketing Management
Anbieter: Goodwill Industries of VSB, Oxnard, CA, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. There is a signature or handwriting on the inside front cover. The book is nice and 100% readable, but the book has visible wear which may include stains, scuffs, scratches, folded edges, sticker glue, torn on front page,highlighting, notes, and worn corners. Bestandsnummer des Verkäufers 4JQZV1000P68
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