Exploring Web Marketing and Project Management: Interactive Workbook (The Foundations of Web Site Architecture Series, 3) - Softcover

Emerick, Donald; Round, Kimberlee

Softcover

ISBN 10: 0130163961 ISBN 13: 9780130163967

Verlag: Pearson Education, 2000

Inhaltsangabe

Appropriate for introductory Internet/World Wide Web courses.

• This book is designed to provide individuals with the core skills needed to meet the demands of the Web development and Internet community. This user-friendly interactive text provides competency in three key skill areas:
• 1. Web Business Management, from financial issues to project management and marketing.
• 2. Content Management, including user interface, authoring languages, multimedia and graphics.
• 3. Technical Management involving administration, protocols, performance, and security.

Über diesen Titel

Über die Autorin bzw. den Autor

Donald Emerick is an instructor at Merrimack College in Massachusetts and a member of WOW.

Kimberlee Round is also a Merrimack instructor and a manager at Surf's Up Web Development.

Susan Joyce is the president of www.job-hunt.org

Von der hinteren Coverseite

• Develop an Internet business strategy
• Build a winning project team
• Work toward your Webmaster Certification

Total Management Strategies for Web-based Projects.

Written by Donald Emerick and Kim Round with Susan Joyce

Get the expert's view on marketing and communications for the Web. Learn insiders' tips for developing and implementing a business plan that works in the online community, then follow through by learning how to build a great project team and manage clients, workers, and technology to achieve your goals.

With this interactive workbook, you'll be creating your own real outline as you work through the case studies, exercises, and labs that underscore the reading in each section. By the time you're through, you will have a complete work plan to refer to as you manage your next project.

Exploring Web Marketing and Project Management gives you the skills to:

• Turn your creative vision into a marketing strategy and find the technology to support it
• Reach the clients that are right for your business
• Develop your plans into reality
• Manage the project, the team, and the client
• Get to the product launch-and through it
• Understand the special legal issues surrounding Internet communications

Exploring Web Marketing and Project Management is great for hands-on classroom use, self-paced study toward certification, or just as a practical guide for anyone who wants to do business on the Worldwide Web.

About the Foundations of Web Site Architecture Series

Endorsed by WOW, The World Organization of Webmasters, these fully interactive workbooks-and their companion websites at www.phptr.com/phptrinteractive.com-give you the core skills you need to manage content, business, and technology on the Worldwide Web. They are building blocks in Prentice Hall's comprehensive curriculum for professional Webmaster certification.

About WOW

The World Organization of Webmasters is a professional organization with thousands of members and affiliates worldwide. Started as a non-profit organization, WOW was created to enhance the role and position of those individuals who create, manage, maintain, and market websites. This support is provided through membership in WOW. For more information on becoming a member, please visit, www.world-webmaster.org

Details zur Ausgabe

• Verlag: Pearson Education
• Erscheinungsdatum: 2000
• Sprache: Englisch
• ISBN 10: 0130163961
• ISBN 13: 9780130163967
• Einband: Taschenbuch
• Anzahl der Seiten: 683
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Yeepin GmbH; 492000000000; sunshine12232@outlook.com; ; Alleestr.11; Kaiserslautern; Rheinland-Pfalz; 67655; Deutschland