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The E-business (R)evolution is a complete handbook and briefing for every entrepreneur and executive making e-business plans. Start by understanding the six phases of e-business, from "Hello, I'm Online, Too" through "One World-One Computer." Discover where you fit today-and where you should be. Build the case for e-business, including e-commerce,- then learn how to choose the right technologies, avoid the legal (and other) pitfalls of e-business; and much more. COVERAGE INCLUDES: - Planning for e-business: back office systems, technology choices, ISPs, and architecture - Marketing that works: personalization, content, affiliates, localization, promotion, advertising, measurement, and more - Building "sticky" sites: how to attract and retain customers - Search engines, corporate portals, intelligent agents, and beyond - Internet-based shopping, procurement, and operations technologies - and their business implications - What you need to know about Web security
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Über die Autorin bzw. den Autor
Daniel Amor is an e-business consultant for Hewlett-Packard in Germany. He is currently involved in several large e-business projects throughout Europe.
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Paperback. Zustand: Very Good. The E-business (R)evolution (Hewlett-Packard professional books) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Bestandsnummer des Verkäufers 7719-9780130851239
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E-Business (R)Evolution, the
Verlag:
Prentice Hall, Upper Saddle River, NJ, 1999
ISBN 10: 013085123X
ISBN 13: 9780130851239
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