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Data Mining, w. CD-ROM: Building Competitive Advantage - Hardcover

Groth, Robert

 
9780130862716: Data Mining, w. CD-ROM: Building Competitive Advantage
Hardcover
ISBN 10: 0130862711 ISBN 13: 9780130862716
Verlag: Pearson Education, 1999

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Über die Autorin bzw. den Autor

ROBERT GROTH has worked in the high tech arena for over 14 years and has consulted for many Fortune 500 companies on large-scale data mining projects. He is also the author of the successful Hands-On SQL

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8627A-4

"Finally, here's a book that explains in plain English what data mining is and how it's used to improve a company's bottom line . . . Groth takes a very complex and vast field and makes it comprehensible." Miguel A. Castro, Ph.D., President, Dovetail Solutions

Data mining business solutions-practical, up-to-date, and hands-on!

With data mining, you can achieve competitive advantage from the data you've already paid to compile. Data Mining: Building Competitive Advantage shows you how. You won't just learn the theory and concepts of data mining; you'll discover how to apply them-hands-on, through real applications!

Coverage includes:

  • Case studies in banking, finance, retail, healthcare, direct marketing, and telecommunications
  • The data mining process, start to finish
  • Today's newest, most successful approaches and algorithms
  • Data mining pitfalls-and how to avoid them
  • A close look at industry-leading tools from Angoss™ and RightPoint™

Whether you're a manager, marketer, consultant, analyst, or database professional, Robert Groth will help you master data mining-and deliver all the competitive advantage it promises.

About the Website

The accompanying website includes full trial editions of two of the world's leading desktop data mining tools, Angoss KnowledgeSEEKER® and RightPoint DataCruncher.

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Verlag
Pearson Education
Erscheinungsdatum
1999
Sprache
Englisch
ISBN 10 
0130862711
ISBN 13 
9780130862716
Einband
Gebundene Ausgabe
Auflage
1
Anzahl der Seiten
304
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
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