Electronic Commerce 2002: A Managerial Perspective: International Edition - Softcover

Turban, Efraim; King, David; Lee, Jae K.; Warkentin, Merrill; Chung, H. Michael

Softcover

ISBN 10: 0130984256 ISBN 13: 9780130984258

Verlag: Pearson, 2001

Inhaltsangabe

For one/two-semester courses in Electronic Commerce.

One of the first texts entirely dedicated to EC, this comprehensive, user-friendly text describes what electronic commerce is; how it is being conducted and managed; and its major opportunities, limitations, issues, and risks. With a blend of theory and practical application, this text is structured around the notion that EC applications require certain technological infrastructures and other support mechanisms. It recognizes that e-business has two parts: business and technology.

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Reseña del editor

For one/two-semester courses in Electronic Commerce. One of the first texts entirely dedicated to EC, this comprehensive, user-friendly text describes what electronic commerce is; how it is being conducted and managed; and its major opportunities, limitations, issues, and risks. With a blend of theory and practical application, this text is structured around the notion that EC applications require certain technological infrastructures and other support mechanisms. It recognizes that e-business has two parts: business and technology.

Details zur Ausgabe

• Verlag: Pearson
• Erscheinungsdatum: 2001
• Sprache: Englisch
• ISBN 10: 0130984256
• ISBN 13: 9780130984258
• Einband: Tapa blanda
• Anzahl der Seiten: 914
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italien