ISBN: 9780130984258 - electronic commerce 2002: a managerial perspective: international edition (1 Ergebnisse)

Paperback. Zustand: Very Good. 914 pages. For one/two-semester courses in Electronic Commerce.One of the first t exts entirely dedicated to EC, this comprehensive, user-friendly text describes what electronic commerce is; how it is being conducted and managed; and its majo r opportunities, limitations, issues, and risks. With a blend of theory and prac tical application, this text is structured around the notion that EC application s require certain technological infrastructures and other support mechanisms. It recognizes that e-business has two parts: business and technology. …