Strategic management: Concepts and Cases: International Edition - Softcover

David, Fred-R

Softcover

ISBN 10: 0131276751 ISBN 13: 9780131276758

Verlag: Pearson, 2005

Inhaltsangabe

For undergraduate courses in Strategic Management, Strategy, and Business Policy.

The tenth edition of Strategic Management is a current, well-written strategic management textbook with the most up-to-date compilation of cases available. Designed in functional four-color, it offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter―globalization, the natural environment, and e-commerce. 46 Experiential Exercises, and 43 cases are included.

Über diesen Titel

Reseña del editor

For undergraduate courses in Strategic Management, Strategy, and Business Policy. The tenth edition of Strategic Management is a current, well-written strategic management textbook with the most up-to-date compilation of cases available. Designed in functional four-color, it offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter-globalization, the natural environment, and e-commerce. 46 Experiential Exercises, and 43 cases are included.

Details zur Ausgabe

• Verlag: Pearson
• Erscheinungsdatum: 2005
• Sprache: Englisch
• ISBN 10: 0131276751
• ISBN 13: 9780131276758
• Einband: Tapa blanda
• Anzahl der Seiten: 824
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italien