Business Market Management:Understanding, Creating, and Delivering Value: International Edition - Softcover

James, Anderson; James, Narus

Softcover

ISBN 10: 0132089963 ISBN 13: 9780132089968

Verlag: Financial Times Prentice Hall, 2008

Über diesen Titel

Reseña del editor:

Written for undergraduate and MBA courses in business-to-business marketing or industrial marketing, this text explores the process of understanding, creating and delivering value to targeted business markets and customers. It provides an analytical framework for determining value.

Reseña del editor:

Anderson builds the book around a framework of understanding, creating, and delivering value.Viewed from an international perspective--rather than a purely American one--Business Market Management draws upon best business practices, allowing readers to understand cultural and regional differences. Topics include: market sensing, understanding firms as customers, crafting market strategy, managing market offerings, business channel management, gaining customers, and sustaining reseller and customer relationships.For marketing directors, marketing managers, employees in marketing departments, customer service representatives, and owners/managers of firms, international or American.

Über diese Auflage

• Verlag: Financial Times Prentice Hall
• Erscheinungsdatum: 2008
• ISBN 10: 0132089963
• ISBN 13: 9780132089968
• Einband: Tapa blanda
• Anzahl der Seiten: 496