Better Business - Softcover

Solomon, Michael R.; Poatsy, Mary Anne; Martin, Kendall

Softcover

ISBN 10: 0132139111 ISBN 13: 9780132139113

Verlag: Pearson, 2010

Inhaltsangabe

Book by Solomon Michael R Poatsy Mary Anne S Martin Kendal

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Reseña del editor:

For Introduction to Business courses Better Business with mybizlab STARTS the conversation! Better Business is not your typical encyclopedia of business concepts! Better Business changes the flow of information so you and your students can have better conversations about the material and so both parties are active participants in the course!

Biografía del autor:

Michael R. Solomon, Ph.D., joined the Haub School of Business at Saint Joseph's University in Philadelphia as Professor of Marketing in 2006, where he also serves as Director of the Center for Consumer Research. From 1995 to 2006, he was the Human Sciences Professor of Consumer Behavior at Auburn University. Prior to joining Auburn in 1995, he was Chairman of the Department of Marketing in the School of Business at Rutgers University, New Brunswick, New Jersey. Professor Solomon's primary research interests include consumer behavior and lifestyle issues, branding strategy, the symbolic aspects of products, the psychology of fashion, decoration, and image, services marketing, and the development of visually oriented on-line research methodologies. He currently sits on the Editorial Boards of the Journal of Consumer Behaviour, theEuropean Business Review, and the Journal of Retailing, and he recently completed a six-year term on the Board of Governors of the Academy of Marketing Science. In addition to other books, he is also the author of Prentice Hall's text Consumer Behavior: Buying, Having, and Being, which is widely used in universities throughout the world. Professor Solomon frequently appears on television and radio shows such as The Today Show, Good Morning America, Channel One, the Wall Street Journal Radio Network, and National Public Radio to comment on consumer behavior and marketing issues Mary Anne Poatsy, MBA, CFP mpoatsy@comcast.net Mary Anne is a senior faculty member at Montgomery County Community College, teaching various computer application and concepts courses in face-to-face and online environments. She holds a BA in psychology and education from Mount Holyoke College and an MBA in finance from Northwestern University's Kellogg Graduate School of Management. Mary Anne has more than 11 years of educational experience, ranging from elementary and secondary education to Montgomery County Community College, Muhlenberg College, and Bucks County Community College, as well as training in the professional environment. Before teaching, she was a vice president at Shearson Lehman Hutton in the Municipal Bond Investment Banking Department. Kendall Martin, PhD kmartin@mc3.edu Kendall has been teaching since 1988 at a number of institutions, including Villanova University, DeSales University, Arcadia University, Ursinus College, County College of Morris, and Montgomery County Community College at both the undergraduate and graduate level. Kendall's education includes a BS in electrical engineering from the University of Rochester and an MS and a PhD in engineering from the University of Pennsylvania. She has industrial experience in research and development environments (AT&T Bell Laboratories) as well as experience with several start-up technology firms. At Ursinus College, Kendall developed a successful faculty training program for distance education instructors. She makes conference presentations throughout the year.

Über diese Auflage

• Verlag: Pearson
• Erscheinungsdatum: 2010
• ISBN 10: 0132139111
• ISBN 13: 9780132139113
• Einband: Tapa blanda
• Auflage: 1
• Anzahl der Seiten: 576