E-Commerce 2016: Business, Technology, Society - Hardcover

Kenneth, Laudon; Carol, Traver

Hardcover

ISBN 10: 0133938956 ISBN 13: 9780133938951

Verlag: Financial Times Prentice Hall, 2016

Über diesen Titel

Reseña del editor:

Understanding The Vast And Expanding Field of E-Commerce Laudon's E-Commerce 2016: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Pinterest, and Apple kick-off the course while preparing you for real-life scenarios. In the Twelfth Edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today's tech world. They built in additional video cases for each chapter, making the material even more accessible as you prepare for future in business.

Über diese Auflage

• Verlag: Financial Times Prentice Hall
• Erscheinungsdatum: 2016
• ISBN 10: 0133938956
• ISBN 13: 9780133938951
• Einband: Tapa dura
• Anzahl der Seiten: 912