SERVICE MARKETING : GLOBAL EDITION 7: People, Technology, Strategy (LIVRE ANGLAIS) - Softcover

LOVELOCK, Christopher; WIRTZ, Jochen

Softcover

ISBN 10: 0136118747 ISBN 13: 9780136118749

Verlag: PEARSON, 2010

Inhaltsangabe

The fundamentals of services marketing presented in a strategic marketing framework.

 

Organized around a strategic marketing framework Services Marketing guides readers into the consumer and competitive environments in services marketing.

 

The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

Über diesen Titel

Reseña del editor

The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing guides readers into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

Details zur Ausgabe

• Verlag: PEARSON
• Erscheinungsdatum: 2010
• Sprache: Englisch
• ISBN 10: 0136118747
• ISBN 13: 9780136118749
• Einband: Tapa blanda
• Anzahl der Seiten: 72
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italien