Public Relations Practices: Managerial Case Studies and Problems - Softcover

Center, Allen H.; Jackson, Patrick

Softcover

ISBN 10: 0136138039 ISBN 13: 9780136138037

Verlag: Pearson, 2002

Inhaltsangabe

A casebook for undergraduate/ graduate-level courses in Introductory Public Relations, Public Relations Management, Public Relations Campaigns, Cases & Problems, and Business Communications.

Written by two of the most respected and honored individuals in the field, this definitive casebook of real-life public relations situations is designed to help students develop agility in applying effective, cutting-edge public relations theories, principles, and practices to a wide variety of situations―involving all types and sizes of organizations. This text is also a useful reference book for PR professionals. Whether one is new to the field or a seasoned practitioner, the behaviorally-based techniques presented are a valuable and authoritative resource.

Über diesen Titel

Reseña del editor

A casebook for undergraduate/ graduate-level courses in Introductory Public Relations, Public Relations Management, Public Relations Campaigns, Cases & Problems, and Business Communications. Written by two of the most respected and honored individuals in the field, this definitive casebook of real-life public relations situations is designed to help students develop agility in applying effective, cutting-edge public relations theories, principles, and practices to a wide variety of situations-involving all types and sizes of organizations. This text is also a useful reference book for PR professionals. Whether one is new to the field or a seasoned practitioner, the behaviorally-based techniques presented are a valuable and authoritative resource.

Details zur Ausgabe

• Verlag: Pearson
• Erscheinungsdatum: 2002
• Sprache: Englisch
• ISBN 10: 0136138039
• ISBN 13: 9780136138037
• Einband: Tapa blanda
• Auflage: 6
• Anzahl der Seiten: 418
• Kontakt zum Hersteller: Nicht verfügbar