Inhaltsangabe
A casebook for undergraduate/ graduate-level courses in Introductory Public Relations, Public Relations Management, Public Relations Campaigns, Cases & Problems, and Business Communications.
Written by two of the most respected and honored individuals in the field, this definitive casebook of real-life public relations situations is designed to help students develop agility in applying effective, cutting-edge public relations theories, principles, and practices to a wide variety of situations―involving all types and sizes of organizations. This text is also a useful reference book for PR professionals. Whether one is new to the field or a seasoned practitioner, the behaviorally-based techniques presented are a valuable and authoritative resource.
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A casebook for undergraduate/ graduate-level courses in Introductory Public Relations, Public Relations Management, Public Relations Campaigns, Cases & Problems, and Business Communications. Written by two of the most respected and honored individuals in the field, this definitive casebook of real-life public relations situations is designed to help students develop agility in applying effective, cutting-edge public relations theories, principles, and practices to a wide variety of situations-involving all types and sizes of organizations. This text is also a useful reference book for PR professionals. Whether one is new to the field or a seasoned practitioner, the behaviorally-based techniques presented are a valuable and authoritative resource.
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Public Relations Practices: Managerial Case Studies and Problems
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Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Bestandsnummer des Verkäufers G0136138039I4N00
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Public Relations Practices: Managerial Case Studies and Problems
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Paperback. Zustand: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Bestandsnummer des Verkäufers G0136138039I5N00
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Public Relations Practices: Managerial Case Studies and Problems
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Zustand: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Bestandsnummer des Verkäufers 00058994232
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Public Relations Practices: Managerial Case Studies and Problems, 6TH Ed
Verlag:
Prentice Hall, Upper Saddle River, NJ, 2003
ISBN 10: 0136138039
ISBN 13: 9780136138037
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Softcover. Zustand: Good. 6th Edition. Minor highlighting in text, shelf and corner wear to cover Quantity Available: 1. Category: Business, Finance & Marketing; Psychology & Psychiatry. ISBN: 0136138039. ISBN/EAN: 9780136138037. Pictures of this item not already displayed here available upon request. Inventory No: 1560799516. Bestandsnummer des Verkäufers 1560799516
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Public Relations Practices: Managerial Case Studies and Problems
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Softcover. Zustand: Bon. Edition 2002. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Edition 2002. Ammareal gives back up to 15% of this item's net price to charity organizations. Bestandsnummer des Verkäufers G-127-012
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