Consumer Behaviour: European Perspective - Softcover

Solomon, Michael R.; Bamossy, Gary; Askegaard, Soren

Softcover

ISBN 10: 0137519834 ISBN 13: 9780137519835

Verlag: Pearson Education, 1998

Inhaltsangabe

Full-colour adaptation written in parallel with the US 4/e, providing a comprehensive, lively, highly contemporary and practical introduction to consumer behaviour, and how consumer behaviour research and concepts can inform and be applied to broader / strategic marketing issues. It is the first and only European-originated text of this kind to give a significant weighting to issues, illustrative examples, data and research concerning European consumer markets and behaviour (55%), while also including material from the US (25%) and other major global markets (20%).

The five-part `wheel' structure of the text moves from the micro to the macro level, progressively expanding its focus and coverage from individual consumers and their internal dynamics (part II), through group and household consumption decisions (part III), to larger social structures/sub-cultures (part IV), and finally mass cultures consumption activities (part V).


Instructor's Manual (0-13-759598-0).
Test Item File (0-13-751991-5).
Lecturer Resource Manual: c 120pp, looseleaf/pre-drilled (ISBN: 0-13-759598-0).
Summary bullets, case problem debriefs, field problem ideas, teaching hints, and
multiple-choice, true/false and short answer questions.
OHP Masters: c 140 A4 black/white sheets (ISBN: 0-13-081029-0).
All text figures and tables.
Powerpoint CD-ROM: c 160 full-colour slides (ISBN: 0-13-081028-2).
Bullet-point lecture notes and all text figures and tables.
European Website Support.
PHLIP site (Solomon US 4/e, 1999).

Details zur Ausgabe

• Verlag: Pearson Education
• Erscheinungsdatum: 1998
• Sprache: Englisch
• ISBN 10: 0137519834
• ISBN 13: 9780137519835
• Einband: Taschenbuch
• Auflage: 1
• Anzahl der Seiten: 608
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italien