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'An excellent extension of a first-rate consumer behaviour text for the European market. The authors have excelled themselves in both coverage and treatment. I would recommend it to students of consumer behaviour at all levels' Professor Gordon R.Foxall University of Wales 'Finally! A textbook that focuses on the diversity of European consumption culture. To be strongly recommended to all who want to increase their understanding of consumer behaviour beyond the traditional approaches and the American marketplace.' Dr Suzanne C.Beckmann Copenhagen Business School
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Full-colour adaptation written in parallel with the US 4/e, providing a comprehensive, lively, highly contemporary and practical introduction to consumer behaviour, and how consumer behaviour research and concepts can inform and be applied to broader / strategic marketing issues. It is the first and only European-originated text of this kind to give a significant weighting to issues, illustrative examples, data and research concerning European consumer markets and behaviour (55%), while also including material from the US (25%) and other major global markets (20%). The five-part 'wheel' structure of the text moves from the micro to the macro level, progressively expanding its focus and coverage from individual consumers and their internal dynamics (part II), through group and household consumption decisions (part III), to larger social structures/sub-cultures (part IV), and finally mass cultures consumption activities (part V). Instructor's Manual (0-13-759598-0). Test Item File (0-13-751991-5). Lecturer Resource Manual: c 120pp, looseleaf/pre-drilled (ISBN: 0-13-759598-0). Summary bullets, case problem debriefs, field problem ideas, teaching hints, and multiple-choice, true/false and short answer questions. OHP Masters: c 140 A4 black/white sheets (ISBN: 0-13-081029-0). All text figures and tables. Powerpoint CD-ROM: c 160 full-colour slides (ISBN: 0-13-081028-2). Bullet-point lecture notes and all text figures and tables. European Website Support. PHLIP site (Solomon US 4/e, 1999).
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Consumer Behaviour: European Perspective
Verlag:
Financial Times/ Prentice Hall, 1999
ISBN 10: 0137519834
ISBN 13: 9780137519835
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Softcover. Zustand: Bon. Ancien livre de bibliothèque. Traces d'usure sur la couverture. Salissures sur la tranche. Edition 1999. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Signs of wear on the cover. Stains on the edge. Edition 1999. Ammareal gives back up to 15% of this item's net price to charity organizations. Bestandsnummer des Verkäufers E-366-368
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Consumer Behaviour: A European Perspective
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Consumer Behaviour: A European Perspective
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Paperback. Zustand: Very Good. Consumer Behaviour: A European Perspective This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Bestandsnummer des Verkäufers 7719-9780137519835
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Consumer Behaviour: European Perspective
Verlag:
Financial Times/ Prentice Hall, 1999
ISBN 10: 0137519834
ISBN 13: 9780137519835
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Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9780137519835. Bestandsnummer des Verkäufers 9303599
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Consumer Behaviour: A European Perspective
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Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9780137519835. Bestandsnummer des Verkäufers 8848570
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Consumer Behaviour: European Perspective
Verlag:
Financial Times/ Prentice Hall, 1999
ISBN 10: 0137519834
ISBN 13: 9780137519835
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Softcover
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
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Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9780137519835. Bestandsnummer des Verkäufers 9303600
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Consumer Behaviour: A European Perspective
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Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9780137519835. Bestandsnummer des Verkäufers 8848569
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Consumer Behaviour: A European Perspective
Verlag:
Financial Times/ Prentice Hall, 1998
ISBN 10: 0137519834
ISBN 13: 9780137519835
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Paperback. Zustand: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Bestandsnummer des Verkäufers CHL1463946
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Consumer Behaviour. A European Perspective
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libro cartaceo. Zustand: Buono. Il cofanetto (se previsto) puà presentare modeste tracce d'uso, piccole lesioni, fioriture e macchie non invasive. Sovraccoperta con modeste tracce d'uso. Puà presentare piccole mancanze, leggere bruniture, rade fioriture o macchiette. Copertina con modeste tracce d'uso. Puà presentare minime mancanze, qualche rada fioritura o macchietta, leggere bruniture o piccole pieghe. Dorso in buone condizioni. Puà presentare un fisiologico stress da lettura, piccole mancanze e segni di cedevolezza in prossimità delle cerniere. Tagli moderatamente bruniti; possono presentare fioriture rade. L'interno puà presentare modeste tracce d'uso, segni a matita, timbro o firma di appartenenza. Le pagine possono presentare minime gualciture, fioriture non invasive e leggere bruniture. Per Maggiori informazioni o foto non esitate a contattarci. Bestandsnummer des Verkäufers EA08880
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Consumer Behaviour: A European Perspective
Verlag:
FINANCIAL TIMES/ PRENTICE HALL, 1999
ISBN 10: 0137519834
ISBN 13: 9780137519835
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Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 2.83. Bestandsnummer des Verkäufers G0137519834I3N00
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