Bridging Intention to Impact: Transforming Digital Product Development through Evidence-Based Decision-Making - Softcover

Joyce, Connor

 
9780138360467: Bridging Intention to Impact: Transforming Digital Product Development through Evidence-Based Decision-Making
Softcover
ISBN 10: 0138360464 ISBN 13: 9780138360467
Verlag: New Riders, 2024

Inhaltsangabe

In Bridging Intention to Impact: Transform Product Development through Evidence-Based Decision-Making, Connor Joyce, a seasoned user researcher and product strategist, offers a groundbreaking guide for product managers and teams seeking to elevate their digital products from engaging to impactful.

Packed with practical tools and frameworks, examples from startups through enterprises across industries, and generative AI prompts, this book helps product teams immediately begin taking steps toward a more experimental and evidence-driven culture.

Joyce illustrates how this approach can empower companies to adapt to shifting user needs and technology by reframing their digital products as dynamic solutions designed to maximize behavior change, user outcomes, and, ultimately, business impacts, including decreasing churn, increasing customer lifetime value, and lowering customer acquisition costs.

Join the growing movement of product leaders embracing the Impact Mindset and unlock your team’s potential to make data-driven decisions that lead to impactful products that satisfy user needs and generate positive business outcomes.

THIS RESOURCE:

  • Introduces a new digital product development philosophy focusing on behaviors changed by a feature.
  • Provides a methodology for defining and creating novel, product-success metrics. Empowers readers to implement grassroots cultural change.
  • Offers a collection of templates and guides to enable you to begin today!

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Über die Autorin bzw. den Autor

Connor Joyce is a Senior User Researcher at Microsoft and CEO of Desired Outcome Labs. He is a mixed-methods researcher, product builder, and behavioral scientist with experience at Deloitte, Twilio, and a collection of startups. Connor is a startup advisor, co-founder of the Applied Behavioral Science Association and a frequent contributor to numerous publications.

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Verlag
New Riders
Erscheinungsdatum
2024
Sprache
Englisch
ISBN 10 
0138360464
ISBN 13 
9780138360467
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
336
Kontakt zum Hersteller
Pearson Benelux BV
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