The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand - Hardcover

Hardcover

ISBN 10: 0198297785 ISBN 13: 9780198297789

Verlag: OUP Oxford, 2000

Inhaltsangabe

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Über diesen Titel

Críticas:

challenges current beliefs about organizational identity, reputation, and branding (management_abstract)

The Expressive Organization is an interesting collectio n of essays that succeeds by providing a diverse collection of researchers, theorists, and practitioners. (Craig Carroll, Corporate Reputation Review)

one of the early strengths of this text is the ensemble of reputable voices called in from a variety of disciplines and business functions sharing a converging interest - but diverging experiences - in identity, branding, and corporate reputation. (Craig Carroll, Corporate Reputation Review)

A number of audiences will benefit from the diverse perspectives provided in this text. The well-seasoned scholar will benefit from the conversations and thinking from scholars in other disciplines that one often does not have the time to engage. ... For the student, this text provides a good cross-section of research and thinking allowing the novice to develop a lay of the land in terms of thinking about representation in organizations ... the practitioner is able to benefit from having immediate access to some of the latest and cutting-edge thinking about corporate reputations, organizational identity and branding. (Craig Carroll, Corporate Reputation Review)

The opening chapters written by the editors provide an excellent historical framework. (Craig Carroll, Corporate Reputation Review)

Reseña del editor:

"This book challenges current beliefs about organizational identity, reputation, and branding. It is written by leading business academics from both sides of the Atlantic drawn from the fields of strategy, organization theory, marketing, accounting, and communication. These authors propose answers to important questions troubling many contemporary organizations: How do organizations discover their identities? How do they use their identities to create strong reputations? How are identity and reputation linked to the corporate brand? How does corporate branding contribute to the creation of value? What are the implications of corporate branding for organizational structures and processes?"--BOOK JACKET.

Über diese Auflage

• Verlag: OUP Oxford
• Erscheinungsdatum: 2000
• ISBN 10: 0198297785
• ISBN 13: 9780198297789
• Einband: Tapa dura
• Anzahl der Seiten: 308
• Herausgeber: Schultz Majken, Hatch Mary Jo, Larsen Mogens Holten