The Expressive Organization - Linking Identity, Reputation and the Corporate Brand - Hardcover

Holten Larsen, Mogens

 
9780198297789: The Expressive Organization - Linking Identity, Reputation and the Corporate Brand
Hardcover
ISBN 10: 0198297785 ISBN 13: 9780198297789
Verlag: OUP Oxford, 2000

Inhaltsangabe

"This book challenges current beliefs about organizational identity, reputation, and branding. It is written by leading business academics from both sides of the Atlantic drawn from the fields of strategy, organization theory, marketing, accounting, and communication. These authors propose answers to important questions troubling many contemporary organizations: How do organizations discover their identities? How do they use their identities to create strong reputations? How are identity and reputation linked to the corporate brand? How does corporate branding contribute to the creation of value? What are the implications of corporate branding for organizational structures and processes?"--BOOK JACKET.

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Über die Autorin bzw. den Autor

Majken Schultz is a Professor at the Department of Intercultural Communication and Management at Copenhagen Business School. Her research interests are located at the interface between organization theory, strategy, and communication studies and include identity and image, corporate branding, and reputation management.

Mary Jo Hatch is Professor of Organization Theory at Cranfield School of Management. She specializes in the application of culture-based organization theories to the study of leadership and management and to organizational identity and corporate branding. She is European editor of the Journal of Management Inquiry.



Mogens Holten Larsen is Managing Director of Bergsøe 4 A/S - a Danish communication consultancy specializing in integrated communications. For the last twenty years he has worked with a wide range of major Danish and international companies representing almost all types of communication issues on all types of markets: AstraZeneca, Renault, Danish Railways, Maersk and Superfoss among others.

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Verlag
OUP Oxford
Erscheinungsdatum
2000
Sprache
Englisch
ISBN 10 
0198297785
ISBN 13 
9780198297789
Einband
Gebundene Ausgabe
Anzahl der Seiten
312
Herausgeber
Schultz Majken, Larsen Mogens Holten
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

Lengericher Landstr. 19
Osnabrück
Niedersachsen
49078
Deutschland

Weitere beliebte Ausgaben desselben Titels

9780198297796: The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand

Vorgestellte Ausgabe

ISBN 10:  0198297793 ISBN 13:  9780198297796
Verlag: Oxford University Press, USA, 2000
Softcover