Verwandte Artikel zu Just a Click Away: Advertising on the Internet

Just a Click Away: Advertising on the Internet - Softcover

Medoff, Norman J.

 
9780205318759: Just a Click Away: Advertising on the Internet
Softcover
ISBN 10: 0205318754 ISBN 13: 9780205318759
Verlag: Pearson, 2000

Inhaltsangabe

This book examines online advertising ― its robust past, amazing present, and likely future directions.

From its modest beginnings, advertising on the Internet quickly has become a multibillion dollar business. This text discusses the power and potential of the Internet as an advertising medium and focuses on how the Internet can be utilized best to deliver effective messages.

Just a Click Away: Advertising on the Internet is the first in a series of three books that look at various aspects of mass communication and the Internet (the other two books, on broadcasting and public relations, will be published in the next two years). An accompanying website (www.abacon.com/kaye) provides further information and updates material in this ever-changing field.

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Verlag
Pearson
Erscheinungsdatum
2000
Sprache
Englisch
ISBN 10 
0205318754
ISBN 13 
9780205318759
Einband
Taschenbuch
Anzahl der Seiten
146
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italien