Adventures in Public Relations: Case Studies and Critical Thinking - Softcover

Guth, David W.; Marsh Ph.D., Charles

Softcover

ISBN 10: 0205405703 ISBN 13: 9780205405701

Verlag: Pearson, 2004

Inhaltsangabe

Adventures in Public Relations engages students in the practice of public relations with exciting, timely, representative cases combined with a strong focus on critical thinking and problem solving. This text conveys the excitement and challenge of public relations by presenting students with a real-world portrait of the profession. Students will learn from the successes and failures of the public relations campaigns examined in the text. The book's focus on critical thinking helps students develop the problem-solving skills essential to success in public relations. As with the authors' successful introductory text, Public Relations: A Values-Driven Approach, this text also encourages readers to identify, refine, and test their own values systems.

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Adventures in Public Relations conveys the excitement and challenge of public relations by presenting students with a real-world portrait of the profession. Students will learn from the successes and failures of the public relations campaigns examined in the text. The book's focus on critical thinking helps students develop the problem-solving skills essential to success in public relations. As with the authors' successful introductory text, Public Relations: A Values-Driven Approach, this text also encourages readers to identify, refine, and test their own values systems.

Features

• Presents thirty-six case studies in twelve different areas of public relations, engaging students with current, real-world examples of public relations practices.
• Includes case studies of both successful and unsuccessful practices, providing a more accurate real-world perspective than texts that include only award-winning examples.
• Covers the Internet and cyber-relations in a full chapter with three case studies, as well as in several other case studies throughout the text, giving students a better understanding of the complex issues surrounding the use of the Internet.
• Dedicates a full chapter to business-to-business public relations, one of the fastest-growing areas in public relations, providing students with a competitive advantage in an area that many texts do not cover.
• Introduces RECAP, a critical-thinking approach to case study analysis, and includes ACT (Advanced Critical Thinking) Files in every chapter, allowing students to master the critical thinking skills they need for the classroom and their careers.

About the Authors

Associate Professor David W. Guth is an expert in crisis communications. A Peabody-award winning journalist and government public relations practitioner, Guth has co-authored three other books, Public Relations: A Values-Driven Approach (Allyn & Bacon, 2003), Strategic Writing: Multimedia Writing for Public Relations, Advertising, Sales and Marketing, and Business Commuication (Allyn & Bacon, 2005) and Media Guide for Attorneys (Kansas Bar Association, 1995).

Associate Professor Charles Marsh is the award-winning author of A Quick and Not Dirty Guide to Business Writing (Prentice Hall, 1997). He co-authored, with David Guth, Public Relations: A Values-Driven Approach (Allyn & Bacon, 2003). He is also the author, along with David Guth and Bonnie Poovey Short, of Strategic Writing: Multimedia Writing for Public Relations, Advertising, Sales and Marketing, and Business Commuication (Allyn & Bacon, 2005). His corporate communications experience includes senior management positions at American Airlines and JCPenney.

Details zur Ausgabe

• Verlag: Pearson
• Erscheinungsdatum: 2004
• Sprache: Englisch
• ISBN 10: 0205405703
• ISBN 13: 9780205405701
• Einband: Tapa blanda
• Anzahl der Seiten: 384
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italien