Strategic Communication in Business and the Professions - Softcover

O'Hair, Dan; Friedrich, Gustav; Dixon, Lynda

Softcover

ISBN 10: 0205693113 ISBN 13: 9780205693115

Verlag: Pearson, 2010

Inhaltsangabe

Updated in a new 7th edition, Strategic Communication discusses the four essential elements of effective communication - setting goals, knowing the audience, mastering skills, and managing anxiety.  For the successful communicator this book provides the both framework and the necessary tools. 

 

This edition helps the reader address the current challenges of communication within the realm of business. The updated examples, provide an increased focus on the balance between technology and communication, the new forms of communication technology; in addition to the integration of new research in the area of business communication, management, interpersonal and group communication. Strategic Communication prepares readers for the business world of today.

 

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Details zur Ausgabe

• Verlag: Pearson
• Erscheinungsdatum: 2010
• Sprache: Englisch
• ISBN 10: 0205693113
• ISBN 13: 9780205693115
• Einband: Taschenbuch
• Anzahl der Seiten: 456
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italien