Service is Front Stage: Positioning Services for Value Advantage (INSEAD Business Press) - Hardcover

Teboul, J.

Hardcover

ISBN 10: 0230006604 ISBN 13: 9780230006607

Verlag: Palgrave Macmillan, 2006

Inhaltsangabe

This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important issues of the field.

Über diesen Titel

Über die Autorin bzw. den Autor

JAMES TEBOUL is a professor at INSEAD, France in the field of Operations and Service Management. His main areas of research are supply chain management, quality management and management of services. Teboul has been the Director of the INSEAD International Executive Programme and a consultant to industrial & service organizations. He is a member of the editorial board of the International Journal of Service Industry Management and a leading business author and expert.

Details zur Ausgabe

• Verlag: Palgrave Macmillan
• Erscheinungsdatum: 2006
• Sprache: Englisch
• ISBN 10: 0230006604
• ISBN 13: 9780230006607
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 183
• Kontakt zum Hersteller: Springer Nature Customer Service Center GmbH; ProductSafety@springernature.com; ; Tiergartenstr. 17; Heidelberg; 69121; Deutschland