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Managing Electronic Media: Making, Moving and Marketing Digital Content - Softcover

Van Tassel, Joan

 
9780240810201: Managing Electronic Media: Making, Moving and Marketing Digital Content
Softcover
ISBN 10: 0240810201 ISBN 13: 9780240810201
Verlag: Routledge, 2010

Inhaltsangabe

The book explains the new vocabulary of media moguls, such as bandwidth, digital rights management, customer relations management, distributed work groups, centralized broadcast operations, automated playlists, server-based playout, repurposing, mobisodes, TV-to-DVD, and content management.

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Über die Autorin bzw. den Autor

Joan Van Tassel, Ph.D., is an Associate Professor at National University. She was an award-winning television producer for ten years, wrote on technology and technology management for The Hollywood Reporter, and consulted with major companies on content management projects and digital rights management. She is the author of five books on the business of media content in the networked environment. Her book, Digital TV Over Broadband (Focal Press), received the 2001 Cable Center Book Award from the National Cable Center and Museum.

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Verlag
Routledge
Erscheinungsdatum
2010
Sprache
Englisch
ISBN 10 
0240810201
ISBN 13 
9780240810201
Einband
Taschenbuch
Anzahl der Seiten
432
Kontakt zum Hersteller
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