ISBN: 9780240810201 - managing electronic media: making, moving and marketing digital content (28 Ergebnisse)

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Zustand: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

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Zustand: New. pp. xiv + 417.

Zustand: New. pp. xiv + 417.

Zustand: New. Identifies the changes in technology in the global marketplace and the impact these innovations have on media organizations and their integral business practices. This book provides the concepts and vocabulary that managers use to meet the challenges of the market and to position their organizations to succeed in a dynamic business environment. Num Pages: 432 pages, 50 black & white halftones. BIC Classification: KNT; UG. Category: (P) Professional & Vocational. Dimension: 234 x 192 x 26. Weight in Grams: 1022. . 2010. Paperback. . . . .…

Zustand: New. In English.

Zustand: New. Identifies the changes in technology in the global marketplace and the impact these innovations have on media organizations and their integral business practices. This book provides the concepts and vocabulary that managers use to meet the challenges of the market and to position their organizations to succeed in a dynamic business environment. Num Pages: 432 pages, 50 black & white halftones. BIC Classification: KNT; UG. Category: (P) Professional & Vocational. Dimension: 234 x 192 x 26. Weight in Grams: 1022. . 2010. Paperback. . . . . Books ship from the US and Ireland.…

Paperback. Zustand: Brand New. 1st edition. 432 pages. 9.25x7.52x0.98 inches. In Stock.

Zustand: New. pp. xiv + 417 Illus. This item is printed on demand.

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Zustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Joan Van Tassel, Ph.D., is an Associate Professor at National University. She was an award-winning television producer for ten years, wrote on technology and technology management for The Hollywood Reporter, and consulted with major companies on content man.…

Taschenbuch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Managing Electronic Media recognizes the changes in technology in the global marketplace and the impact these innovations have on media organizations and their integral business practices. It goes beyond the typical media management book by covering media enterprises as large scale businesses that must operate in a converged environment, rather than in separate silos of activity.Managing Electronic Media lays the groundwork for understanding and participating in digital content creation, marketing, and distribution. It provides the concepts and vocabulary that managers use to meet the challenges of today's market and to position their organizations to succeed in a relentlessly dynamic 24/7 business environment.Day in the Life sections highlight the daily activities of top media executives, providing insight into the excitement, the fun, and the challenges, of careers in today's media industries. Case studies utilize exercises to promote further understanding of real-world situations.…