Innovation Management and New Product Development - Softcover

Trott, Dr Paul

Softcover

ISBN 10: 027363111X ISBN 13: 9780273631118

Verlag: Financial Times/ Prentice Hall, 1998

Inhaltsangabe

The management of innovation and product development is becoming critical as new products become a source of competitive advantage for many firms. In many industries it is the firms whose employees develop exciting products, that customers will want to buy, who will be successful.
This text offers final year undergraduate and post-graduate students a contemporary view of innovation management that focuses on the links and overlaps between groups and disciplines. It takes a necessarily broad perspective, bringing together the three areas of business - organisation strategy, marketing and
R&D. Moreover, it offers a framework through which students can view the management process of innovation.

Details zur Ausgabe

• Verlag: Financial Times/ Prentice Hall
• Erscheinungsdatum: 1998
• Sprache: Englisch
• ISBN 10: 027363111X
• ISBN 13: 9780273631118
• Einband: Taschenbuch
• Auflage: 1
• Anzahl der Seiten: 320
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italien