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For undergraduate and postgraduate courses in Retail Marketing and Marketing Management, and HND Retail Marketing. The second edition of this highly successful text offers a unique approach that combines retail marketing theory with the newer retail concepts and international examples. Building on the first edition this text starts by looking at the nature of retailing as an activity, then introduces retail marketing, followed by a discussion of consumer behaviour, the retail marketing mix, and other important issues such as location strategies, branding, the application of IT and ethics. This text takes an integrated approach to explaining the process of internationalisation, and the inclusion of plenty of international examples reinforces this approach. This book is seen as one of the few that fully integrates retailing and marketing.
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Buchbeschreibung Pearson Education. Softcover. Zustand: New. Brand New, International Edition, ISBN, Cover, Binding and image may differ but contents similar to U.S. Edition, Printed in Black & White. End Chapter Exercises may differ. No CD/Access code. Legal to use despite any disclaimer. We ship to PO Box, addresses. .Choose Expedited Shipping for FASTER DELIVERY Printed in English. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. In case of orders from Europe, custom charges may comply by the relevant government authority and we are not liable for it.100% Customer satisfaction guaranteed! Please feel free to contact us for any queries. Customer Satisfaction Guaranteed. Bestandsnummer des Verkäufers ALT-2547
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Buchbeschreibung Pearson Education. Softcover. Zustand: New. Brand New, International Edition, ISBN, Cover, Binding and image may differ but contents similar to U.S. Edition, Printed in Black & White. End Chapter Exercises may differ. No CD/Access code. Legal to use despite any disclaimer. We ship to PO Box, addresses. .Choose Expedited Shipping for FASTER DELIVERY Printed in English. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. In case of orders from Europe, custom charges may comply by the relevant government authority and we are not liable for it.100% Customer satisfaction guaranteed! Please feel free to contact us for any queries. Customer Satisfaction Guaranteed. Bestandsnummer des Verkäufers D-ALT-2547
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Buchbeschreibung Pearson Education. Softcover. Zustand: New. Brand New, International Edition, ISBN, Cover, Binding and image may differ but contents similar to U.S. Edition, Printed in Black & White. End Chapter Exercises may differ. No CD/Access code. Legal to use despite any disclaimer. We ship to PO Box, addresses. .Choose Expedited Shipping for FASTER DELIVERY Printed in English. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. In case of orders from Europe, custom charges may comply by the relevant government authority and we are not liable for it.100% Customer satisfaction guaranteed! Please feel free to contact us for any queries. Customer Satisfaction Guaranteed. Bestandsnummer des Verkäufers R-ALT-2547
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Buchbeschreibung Zustand: Brand New. PAPERBACK,Book Condition New. We Do not Ship APO FPO AND PO BOX. Cover Image & ISBN may be different from US edition but contents as US Edition. Printing in English language.We do not provide CD and access code. Quick delivery by USPS/UPS/DHL/FEDEX/ARAMEX ,Customer satisfaction guaranteed. We may ship the books from Asian regions for inventory purpose. Bestandsnummer des Verkäufers 9780273655114 ADH
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Buchbeschreibung Zustand: Brand New. PAPERBACK,Book Condition New. We Do not Ship APO FPO AND PO BOX. Cover Image & ISBN may be different from US edition but contents as US Edition. Printing in English language.We do not provide CD and access code. Quick delivery by USPS/UPS/DHL/FEDEX/ARAMEX ,Customer satisfaction guaranteed. We may ship the books from Asian regions for inventory purpose. Bestandsnummer des Verkäufers 9780273655114 STH ADH
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