Marketing Management Global Edition - Softcover

Philip, Kotler; Kevin, Keller

Softcover

ISBN 10: 0273753363 ISBN 13: 9780273753360

Verlag: Financial Times Prentice Hall, 2011

Über diesen Titel

Reseña del editor:

For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. The world of marketing is changing everyday-and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab-Pearson's online tutorial and assessment platform.

Über diese Auflage

• Verlag: Financial Times Prentice Hall
• Erscheinungsdatum: 2011
• ISBN 10: 0273753363
• ISBN 13: 9780273753360
• Einband: Tapa blanda
• Anzahl der Seiten: 816