Consumer Behavior: Global Edition - Softcover

Michael, Solomon

Softcover

ISBN 10: 0273767313 ISBN 13: 9780273767312

Verlag: Financial Times Prentice Hall, 2012

Inhaltsangabe

Were you looking for the book with access to MyMarketingLab? This product is the book alone, and does NOT come with access to MyMarketingLab. Buy Consumer Behavior, plus MyMarketingLab with Pearson eText: Global Edition, 10/e (ISBN 9780273767411) if you want access to the MyLab as well, and save money on this brilliant resource.

 

For undergraduate and MBA courses in consumer behavior.

 

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.

 

  

Need extra support?

This product is the book alone, and does NOT come with access to MyMarketingLab.

This title can be supported by MyMarketingLab, an online homework and tutorial system which can be used by students for self-directed study or fully integrated into an instructor's course.

 

 

You can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access card for MyMarketingLab: Consumer Behavior, plus MyMarketingLab with Pearson eText: Global Edition, 10/e (ISBN 9780273767411). Alternatively, buy access online at www.MyMarketingLab.com.

For educator access, contact your Pearson Account Manager. To find out who your account manager is, visit www.pearsoned.co.uk/replocator

 

Über diesen Titel

Reseña del editor

Were you looking for the book with access to MyMarketingLab? This product is the book alone, and does NOT come with access to MyMarketingLab. Buy Consumer Behavior, plus MyMarketingLab with Pearson eText: Global Edition, 10/e (ISBN 9780273767411) if you want access to the MyLab as well, and save money on this brilliant resource. For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences. Need extra support? This product is the book alone, and does NOT come with access to MyMarketingLab. This title can be supported by MyMarketingLab, an online homework and tutorial system which can be used by students for self-directed study or fully integrated into an instructor's course. You can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access card for MyMarketingLab: Consumer Behavior, plus MyMarketingLab with Pearson eText: Global Edition, 10/e (ISBN 9780273767411). Alternatively, buy access online at www.MyMarketingLab.com. For educator access, contact your Pearson Account Manager. To find out who your account manager is, visit www.pearsoned.co.uk/replocator

Details zur Ausgabe

• Verlag: Financial Times Prentice Hall
• Erscheinungsdatum: 2012
• Sprache: Englisch
• ISBN 10: 0273767313
• ISBN 13: 9780273767312
• Einband: Tapa blanda
• Anzahl der Seiten: 640
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italien