Verwandte Artikel zu Retail Management: A Strategic Approach

Retail Management: A Strategic Approach - Softcover

Berman, Barry; Evans, Joel R.

 
9780273768562: Retail Management: A Strategic Approach
Softcover
ISBN 10: 0273768565 ISBN 13: 9780273768562
Verlag: PEV, 2012

Inhaltsangabe

For undergraduate and graduate retail management courses The text that helps students thrive in today's retailing industry. Without a pre-defined and well-integrated strategy, a retail firm may flounder as it's attempting to cope with the changing environment that surrounds it. Berman/Evans' reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today's changing and complex retail environment. The eleventh edition of Retail Management: A Strategic Approach highlights how retailing has changed in the new millennium.

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Verlag
PEV
Erscheinungsdatum
2012
Sprache
Englisch
ISBN 10 
0273768565
ISBN 13 
9780273768562
Einband
Taschenbuch
Anzahl der Seiten
619
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italien