Strategic Marketing Problems: International Edition - Softcover

Roger, Kerin; Robert, Peterson

Softcover

ISBN 10: 0273768948 ISBN 13: 9780273768944

Verlag: Financial Times Prentice Hall, 2012

Inhaltsangabe

Book by Robert Peterson

Über diesen Titel

Reseña del editor:

For undergraduate and graduate marketing strategy courses. A comprehensive, practice-driven approach to developing decision-making skills in marketing. Decision-making in marketing is first and foremost, a skill. And since all skills are learned through practice, Strategic Marketing Problems: Cases and Comments balances the concepts and tools used for solving marketing problems with numerous case studies that challenge students to apply what they've learned. This edition features a new chapter on chapter on marketing channel and supply chain strategy and management and ten new cases.

Über diese Auflage

• Verlag: Financial Times Prentice Hall
• Erscheinungsdatum: 2012
• ISBN 10: 0273768948
• ISBN 13: 9780273768944
• Einband: Tapa blanda
• Anzahl der Seiten: 744