Advertising, Promotion, And Other Aspects of Integrated Marketing Communications - Hardcover

Shimp, Terence A.

 
9780324321432: Advertising, Promotion, And Other Aspects of Integrated Marketing Communications
Hardcover
ISBN 10: 0324321430 ISBN 13: 9780324321432
Verlag: South-Western, 2006

Inhaltsangabe

The seventh edition of Shimp's market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text has undergone a significant revision to reflect new academic literature and practitioner developments in the field. In addition, a significant reorganization along with comprehensive treatment on the fundamentals of advertising and promotion are the focus of the revision. Some changes include a separate chapter on internet advertising, early coverage of ethical, regulatory, and environmental issues, and major condensing, combining, and adding of existing and new topics.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
South-Western
Erscheinungsdatum
2006
Sprache
Englisch
ISBN 10 
0324321430
ISBN 13 
9780324321432
Einband
Gebundene Ausgabe
Anzahl der Seiten
629
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

Weitere beliebte Ausgaben desselben Titels

9781305320666: Advertising, Promotion, and Other Aspects of Integrated Marketing Communications (BGSU Marketing 2015)

Vorgestellte Ausgabe

ISBN 10:  1305320662 ISBN 13:  9781305320666
Verlag: n/a
Softcover