The Secret of Culture Change: How to Build Authentic Stories That Transform Your Organization - Softcover
Inhaltsangabe
Find out how bold actions by visionary leaders can inspire powerful stories that drive culture change.
Data indicates that most strategic efforts to change a company's culture fail. So how do companies succeed in this endeavor?
A top strategy professor and two highly successful CEOs found that, in companies that had successfully changed their culture, leaders had taken dramatic actions that embodied the new cultural values. These actions inspired stories that became company legends, repeated in every department and handed on to new employees...
Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
