The One to One Future: Building Relationships One Customer at a Time - Softcover

Peppers, Don; Rogers Ph.D, Martha

Softcover

ISBN 10: 0385485662 ISBN 13: 9780385485661

Verlag: Bantam Doubleday Dell Publishing Group, 1996

Inhaltsangabe

Book by Peppers Don Rogers Martha

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Reseña del editor:

Hailed as the ultimate resource for marketers of the future, a revolutionary guide shows executives how to increase profits by selling more products to fewer customers, how to find their customer base, and how to keep them loyal. Reprint.

Nota de la solapa:

e to One Future revolutionized marketing when it was first published. Then considered a radical rethinking of marketing basics, this bestselling book has become today's bible for marketers. Now finally available in paperback, this completely revised and updated edition--with an all-new User's Guide--takes readers step-by-step through the latest strategies needed for any business to compete, and succeed, in the Interactive Age.

Most businesses follow time-honored mass-marketing rules of pitching their products to the greatest number of people. However, selling more goods to fewer people is not only more efficient but far more profitable. The One to One Future is a radically innovative business paradigm focusing on the share of customer--one customer at a time--rather than just the share of market.

Authors Don Peppers and Martha Rogers reveal one to one strategies to:

* Find the 20 percent--or 2 percent--of your own customers and prospects who

Über diese Auflage

• Verlag: Bantam Doubleday Dell Publishing Group
• Erscheinungsdatum: 1996
• ISBN 10: 0385485662
• ISBN 13: 9780385485661
• Einband: Tapa blanda
• Anzahl der Seiten: 440