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Inhaltsangabe
Enterprise One to One has taken its place alongside Don Peppers and Martha Rogers's The One to One Future as a marketing classic on how to sell more products to fewer customers through one-to-one marketing. In this brave new world, where microchip technology is making it possible for businesses to know their customers better than ever before, there is incredible opportunity to build unbreakable customer relationships.
Peppers and Rogers explain the strategies needed to achieve killer competitive advantages in customer loyalty and unit margin. Among the things Enterprise One to One teaches are how to improve customer retention, not just incrementally but dramatically; how to increase your share of each customer's business over time; how to protect and increase your unit margin; and how to make the transition to the Interactive Age with today's new technologies.
Enterprise One to One is the bible for successful marketing in today's competitive, high-tech world.
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Über die Autorin bzw. den Autor
Don Peppers, a globally respected thought leader, futurist, and consultant, is a partner at the management consulting and training firm Peppers and Rogers Group.
Dr. Martha Rogers is a partner at Peppers and Rogers Group, a Professor of the Practice at the Fuqua School of Business at Duke University, and a member of the Dean's Advisory Council at Indiana University. Together they are the authors of the bestselling book The One to One Future, as well as the authors, with Bob Dorf, of The One to One Fieldbook.
Aus dem Klappentext
rise One to One has taken its place alongside Don Peppers and Martha Rogers's The One to One Future as a marketing classic on how to sell more products to fewer customers through one-to-one marketing. In this brave new world, where microchip technology is making it possible for businesses to know their customers better than ever before, there is incredible opportunity to build unbreakable customer relationships.
Peppers and Rogers explain the strategies needed to achieve killer competitive advantages in customer loyalty and unit margin. Among the things Enterprise One to One teaches are how to improve customer retention, not just incrementally but dramatically; how to increase your share of each customer's business over time; how to protect and increase your unit margin; and how to make the transition to the Interactive Age with today's new technologies.
Enterprise One to One is the bible for successful marketing in today's compe
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- VerlagCrown Pub
- Erscheinungsdatum1999
- ISBN 10 038548755X
- ISBN 13 9780385487559
- EinbandTapa blanda
- SpracheEnglisch
- Anzahl der Seiten432
- Kontakt zum HerstellerNicht verfügbar
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Enterprise One to One
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Softcover. Zustand: Fine. Enterprise One to One has taken its place alongside Don Peppers and Martha Rogers's The One to One Future as a marketing classic on how to sell more products to fewer customers through one-to-one marketing. In this brave new world, where microchip technology is making it possible for businesses to know their customers better than ever before, there is incredible opportunity to build unbreakable customer relationships.Peppers and Rogers explain the strategies needed to achieve killer competitive advantages in customer loyalty and unit margin. Among the things Enterprise One to One teaches are how to improve customer retention, not just incrementally but dramatically; how to increase your share of each customer's business over time; how to protect and increase your unit margin; and how to make the transition to the Interactive Age with today's new technologies.Enterprise One to One is the bible for successful marketing in today's competitive, high-tech world. Bestandsnummer des Verkäufers 6f0b55bd-ac96-46ee-b90f-7def01d648bd
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Enterprise One to One
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Softcover. Zustand: Bon. Légères traces d'usure sur la couverture. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Slight signs of wear on the cover. Ammareal gives back up to 15% of this item's net price to charity organizations. Bestandsnummer des Verkäufers D-448-131
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Enterprise One to One
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Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.9. Bestandsnummer des Verkäufers G038548755XI3N00
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Enterprise One to One
Verlag:
Knopf Doubleday Publishing Group, 1999
ISBN 10: 038548755X
ISBN 13: 9780385487559
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Softcover
Anbieter: Better World Books, Mishawaka, IN, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Used book that is in clean, average condition without any missing pages. Bestandsnummer des Verkäufers 2303158-6
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Enterprise One to One
Verlag:
Knopf Doubleday Publishing Group, 1999
ISBN 10: 038548755X
ISBN 13: 9780385487559
Gebraucht
Softcover
Anbieter: Better World Books: West, Reno, NV, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Used book that is in clean, average condition without any missing pages. Bestandsnummer des Verkäufers 2303158-6
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Enterprise One to One
Anbieter: JR Books, Grand Rapids, MI, USA
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Paperback. Zustand: LikeNew. No writing or tears; lightly tanned pages. Bestandsnummer des Verkäufers 53K000002M3L
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Enterprise One to One
Anbieter: Wonder Book, Frederick, MD, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bestandsnummer des Verkäufers X03A-01202
Anzahl: 1 verfügbar
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Enterprise One to One
Anbieter: Wonder Book, Frederick, MD, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bestandsnummer des Verkäufers E13N-01298
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Enterprise One to One (One to One Ser.)
Verlag:
New York, NY, U.S.A.: Doubleday Publishing, 1999, 1999
ISBN 10: 038548755X
ISBN 13: 9780385487559
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Soft cover
Erstausgabe
Anbieter: The Warm Springs Book Company, Fremont, CA, USA
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Soft cover. First Edition. Trade paperback, 1st paperback edition, Fine Minus/pictorial wraps; light wear to covers and cover edges, "no return" remainder stamp to bottom edge of page block, top corner of one page is creased, no names or markings to text inside, 8vo., 436 pages., 0.0 0.0 0.0. Bestandsnummer des Verkäufers 12854
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Enterprise One to One
Verlag:
Currency 1999/01/19 00:00:00.000, 1999
ISBN 10: 038548755X
ISBN 13: 9780385487559
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Trade Paperback
Erstausgabe
Anbieter: Colorado's Used Book Store, Englewood, CO, USA
Verkäuferbewertung 3 von 5 Sternen
Trade Paperback. Zustand: Like New. First Edition. Peppers,Don/Rogers,Martha,Phd./Rogers,Martha Enterprise One To One Like New. May have some shelf wear from being out in store. All Orders Shipped With Tracking And Delivery Confirmation Numbers. Bestandsnummer des Verkäufers 451341
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