Enterprise One To One: Strategies for Competing And Winning Customers in the Interactive Age: Tools for Building Unbreakable Customer Relationships in the Interactive Age - Hardcover
Inhaltsangabe
A specific concept in sales strategy is examined in this book, aiming to sell one customer at a time as many products and services as possible, over the lifetime of that customer's patronage. This is achieved by using customer databases and interactive communications. The book contains advice on implementing the one-to-one philosophy in one's own business. Chapters describe how to identify and capitalize on customer differences; how to increase your share of valuable lifetime customers; how to treat different customers differently; how to anticipate what the customer wants; how to get customer feedback; and how to remove distribution barriers.
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Reseña del editor
A specific concept in sales strategy is examined in this book, aiming to sell one customer at a time as many products and services as possible, over the lifetime of that customer's patronage. This is achieved by using customer databases and interactive communications. The book contains advice on implementing the one-to-one philosophy in one's own business. Chapters describe how to identify and capitalize on customer differences; how to increase your share of valuable lifetime customers; how to treat different customers differently; how to anticipate what the customer wants; how to get customer feedback; and how to remove distribution barriers.
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Enterprise One To One: Strategies for Competing And Winning Customers in the Interactive Age: Tools for Building Unbreakable Customer Relationships in the Interactive Age
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hardcover. Zustand: Very Good. Enterprise One To One: Strategies for Competing And Winning Customers in the Interactive Age: Tools for Building Unbreakable Customer Relationships in the Interactive Age This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Bestandsnummer des Verkäufers 7719-9780749917128
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Enterprise One To One: Strategies for Competing And Winning Customers in the Interactive Age: Tools for Building Unbreakable Customer Relationships in the Interactive Age
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hardcover. Zustand: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Bestandsnummer des Verkäufers 6545-9780749917128
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Enterprise One-to-one: Tools for Building Unbreakable Customer Relationships in the Interactive Age
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Hardcover. Zustand: Très bon. Jaquette abîmée. Edition 1997. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Damaged dust jacket. Edition 1997. Ammareal gives back up to 15% of this item's net price to charity organizations. Bestandsnummer des Verkäufers E-265-171
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Enterprise One-to-one: Tools for Building Unbreakable Customer Relationships in the Interactive Age
Verlag:
Judy Piatkus Publishers Ltd, 1997
ISBN 10: 0749917121
ISBN 13: 9780749917128
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