Advertising: Concept and Copy - Softcover

Felton, George

Softcover

ISBN 10: 0393733866 ISBN 13: 9780393733860

Verlag: Norton & Company, 2013

Inhaltsangabe

Advertising: Concept and CopyStrategiesExecutionsToolboxAdvertising: Concept and Copy

Über diesen Titel

Über die Autorin bzw. den Autor

George Felton is a writer and professor emeritus of English at Columbus College of Art & Design in Ohio, where he has taught composition and copywriting. His essays have appeared in The New York Times, Advertising Age, Brandweek, HOW, The Chronicle of Higher Education, Academe, The Los Angeles Times, The Wall Street Journal, and Newsweek. They have been reprinted in many textbooks and anthologies, including Fields of Reading, Ken Macrorie's Telling Writing, Minutes of The Lead Pencil Club, Media Journal, Quick Takes, Reading and Writing Short Arguments, Patterns for a Purpose, and Maxine Paetro's How to Put Your Book Together to Get a Job in Advertising. Mr. Felton was a copywriter for projects selected by Communication Arts, HOW, and Print magazines and by the American Center for Design for The 100 Show. He has been a panelist at The One Club, a contributor to the Bread Loaf Writers' Conference, and a speaker at Harvard's Graduate School of Design. He received an Individual Artist Fellowship from the Greater Columbus Arts Council (GCAC) and a Columbus Literary Award from GCAC and Thurber House. Mr. Felton was educated at Duke University, DePauw University, and The Ohio State University.

Details zur Ausgabe

• Verlag: Norton & Company
• Erscheinungsdatum: 2013
• Sprache: Englisch
• ISBN 10: 0393733866
• ISBN 13: 9780393733860
• Einband: Taschenbuch
• Anzahl der Seiten: 320
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar