Marketing 3.0: From Products to Customers to the Human Spirit - Hardcover

Kotler, Philip; Kartajaya, Hermawan; Setiawan, Iwan

Hardcover

ISBN 10: 0470598824 ISBN 13: 9780470598825

Verlag: Wiley, 2010

Inhaltsangabe

Marketing 3.0 editado por Lea ediciones

Über diesen Titel

Críticas:

he [Kotler] sees that a new era of marketing is evolving. Customers have grown more knowledgeable. (B2B Marketing Magazine, October 2010).

Reseña del editor:

Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. * Explains the future of marketing, along with why most marketers are stuck in the past * Examines companies that are ahead of the curve, such as S. C. Johnson * Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.

Über diese Auflage

• Verlag: Wiley
• Erscheinungsdatum: 2010
• ISBN 10: 0470598824
• ISBN 13: 9780470598825
• Einband: Tapa dura
• Anzahl der Seiten: 208