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Do It Yourself Advertising 2e C: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites and More (Wiley Small Business S.) - Softcover

 
9780471154426: Do It Yourself Advertising 2e C: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites and More (Wiley Small Business S.)

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How to create Madison Avenue advertising on a Main Street budget Do-It-Yourself Advertising tells you how to create high-impact advertising on a limited budget. It offers practical, tested techniques and hard-earned insights into every major form of advertising, from newspaper and magazine ads, flyers, and brochures to direct mail, radio, catalogs, and publicity. This new edition has also been revised and expanded to include advertising over the Internet and new desktop publishing techniques. FRED E. HAHN (Evanston, Illinois) is the founder of Hahn, Crane, & Associates, an Evanston-based agency whose clients have included divisions of CBS, Westinghouse, and theThe New York Times. KENNETH G. MANGUN (Chicago, Illinois) is the founder of Mangun Marketing.

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How to create Madison Avenue advertising on a Main Street budget Do-It-Yourself Advertising tells you how to create high-impact advertising on a limited budget. It offers practical, tested techniques and hard-earned insights into every major form of advertising, from newspaper and magazine ads, flyers, and brochures to direct mail, radio, catalogs, and publicity. This new edition has also been revised and expanded to include advertising over the Internet and new desktop publishing techniques. FRED E. HAHN (Evanston, Illinois) is the founder of Hahn, Crane, & Associates, an Evanston-based agency whose clients have included divisions of CBS, Westinghouse, and theThe New York Times. KENNETH G. MANGUN (Chicago, Illinois) is the founder of Mangun Marketing.

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9780471273509: Do-It-Yourself Advertising 3e: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More!

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ISBN 10:  0471273503 ISBN 13:  9780471273509
Verlag: Wiley, 2003
Softcover

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E. Hahn, Fred
Verlag: John Wiley & Sons, 1997
ISBN 10: 0471154423 ISBN 13: 9780471154426
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