How to create Madison Avenue advertising on a Main Street budget Do-It-Yourself Advertising tells you how to create high-impact advertising on a limited budget. It offers practical, tested techniques and hard-earned insights into every major form of advertising, from newspaper and magazine ads, flyers, and brochures to direct mail, radio, catalogs, and publicity. This new edition has also been revised and expanded to include advertising over the Internet and new desktop publishing techniques. FRED E. HAHN (Evanston, Illinois) is the founder of Hahn, Crane, & Associates, an Evanston-based agency whose clients have included divisions of CBS, Westinghouse, and theThe New York Times. KENNETH G. MANGUN (Chicago, Illinois) is the founder of Mangun Marketing.
Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
FRED E. HAHN is an independent consultant with more than 35 years of experience in the advertising business. He is the founder and president of Hahn, Crane & Associates, an Evanston-based advertising agency whose clients have included divisions of CBS, The New York Times, and The Wall Street Journal. KENNETH G. MANGUN is an associate professor of marketing and marketing communications at Roosevelt University in Chicago. He is the founder of Mangun Marketing.
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
Anbieter: Wonder Book, Frederick, MD, USA
Zustand: Very Good. Very Good condition. Second edition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bestandsnummer des Verkäufers E07A-04853
Anbieter: Wonder Book, Frederick, MD, USA
Zustand: Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. Bestandsnummer des Verkäufers O09N-01261
Anbieter: New Legacy Books, Annandale, NJ, USA
paperback. Zustand: Very Good. Fast shipping and order satisfaction guaranteed. A portion of your purchase benefits Non-Profit Organizations, First Aid and Fire Stations! Bestandsnummer des Verkäufers mon0000018728
Anbieter: Goodwill, Brooklyn Park, MN, USA
Zustand: good. All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May include "From the library of" labels. Shrink wrap, dust covers, or boxed set case may be missing. Item may be missing bundled media. Bestandsnummer des Verkäufers MINV.0471154431.G
Anbieter: Robinson Street Books, IOBA, Binghamton, NY, USA
Paperback. Zustand: Very Good. Prompt Shipment, shipped in Boxes, Tracking PROVIDEDVery good. Clean text. Email for further information. Bestandsnummer des Verkäufers bingx86412688
Anbieter: Basement Seller 101, Cincinnati, OH, USA
Paperback. Zustand: New. Bestandsnummer des Verkäufers 190609018