Do It Yourself Advertising 2e C: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites and More (Wiley Small Business S.) - Softcover

E. Hahn, Fred

Softcover

ISBN 10: 0471154423 ISBN 13: 9780471154426

Verlag: John Wiley & Sons, 1997

Inhaltsangabe

Book by Hahn Fred E Mangun Kenneth G

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Reseña del editor

How to create Madison Avenue advertising on a Main Street budget Do-It-Yourself Advertising tells you how to create high-impact advertising on a limited budget. It offers practical, tested techniques and hard-earned insights into every major form of advertising, from newspaper and magazine ads, flyers, and brochures to direct mail, radio, catalogs, and publicity. This new edition has also been revised and expanded to include advertising over the Internet and new desktop publishing techniques. FRED E. HAHN (Evanston, Illinois) is the founder of Hahn, Crane, & Associates, an Evanston-based agency whose clients have included divisions of CBS, Westinghouse, and theThe New York Times. KENNETH G. MANGUN (Chicago, Illinois) is the founder of Mangun Marketing.

Über diese Auflage

• Verlag: John Wiley & Sons
• Erscheinungsdatum: 1997
• ISBN 10: 0471154423
• ISBN 13: 9780471154426
• Einband: Tapa blanda
• Anzahl der Seiten: 384