Re-Wiring Business: Uniting Management and the Web (Series) - Hardcover

McEachern, Tim; O'Keefe, Bob

Hardcover

ISBN 10: 0471175560 ISBN 13: 9780471175568

Verlag: Wiley, 1997

Inhaltsangabe

A new line of books reveals how technology is changing how we do business...

How strategic business-wide use of Web technology can boost efficiency, sales, and profits

Authors Tim McEachern and Bob O'Keefe vividly illustrate that new Web technology must be considered and managed within the context of a company's entire business operations. With the help of success stories from industry leaders, they demonstrate the impact the Web can have on everything from product development to supplier relations, marketing and sales to personal management styles.

* The first book to show how strategic use of Web technology can positively impact all aspects of organizational growth
* Includes real-life examples from Johnson & Johnson, GE Price Waterhouse, United Technologies, UT Carriers, and other industry leaders
* Provides a framework for integrating EDI, Intranets, logistics software, and other Web-related technologies into product design and overall business operations

TIM McEACHERN (Albany, New York) is founder and President of One World Interactive, developers of Web sites for a number of Fortune 500 companies. BOB O'KEEFE (London, England) is a professor of information services management at Brunel University in London and has been a visiting professor at the Rensselaer Polytech's Lally School of Management and Technology.

Über diesen Titel

Über die Autorin bzw. den Autor

TIM MCEACHERN is founder and President of One World Interactive, developers of Web sites for a number of Fortune 500 companies. BOB O'KEEFE is Professor of Information Services Management at Brunel University in London and has been visiting professor at the Rensselaer Polytechnic Institute's Lally School of Management and Technology. Together, McEachern and O'Keefe created Net Value, an online newsletter that was a business pick of the week on the Microsoft Network and site of the month in Information Week.

Von der hinteren Coverseite

Boost Efficiency, Sales, and Profits by, Unleashing the Power of Web Technology "Forget Web hype, Internet academia, and all the new technology books you've read before. This one really delivers. The authors have created a practical and useful set of tools any CEO, manager, or entrepreneur can use to empower their organizations and themselves. I'm sending copies to all of my companies." -Ed Bennett, Chairman Prodigy Ventures "In this well-written and easy-to-read book, McEachern and O'Keefe help the business manager keep pace with technology and ahead of the competition by showing how business innovators have parlayed Internet technology into business advantage. McEachern and O'Keefe provide insight into how business can leverage the Internet as a powerful commercial tool and strategic weapon." -George Tillmann, Vice President Booz ? Allen & Hamilton "Re-Wiring Business gives us the opportunity to not repeat our mistakes by focusing on the Internet as a fantastic communications tool that can increase worker productivity, raise service levels, and allow all who need information to have access to it." -Phyllis K. Sokol, Director of Educational Services for the Commerce Enterprise Business Unit, Sterling Commerce "A powerful reference for companies who are competing in the digital age, this book comes at an intriguing time in business and addresses many of the trends and issues facing organizations today." -Cheryl Currid, President, Currid & Company

Aus dem Klappentext

"Forget Web hype, Internet academia, and all the new technology books you've read before. This one really delivers." -Ed Bennett, Chairman Prodigy Ventures In Re-Wiring Business, technology experts Tim McEachern and Bob O'Keefe deliver useful and practical tools any manager can use to enable their companies and themselves to energize their organization. The authors' unique approach, focusing on business operations and internal organizational issues, provides the tools and the knowledge necessary to incorporate the far-reaching capabilities of Web technology into any company's overall strategic business plan. Exploring the myriad business advantages to be gained by tapping into the Web, Re-Wiring Business presents proven methodologies and easy-to-follow guidelines for using Web technology to energize specific aspects of company operations, among them new product development, sales and marketing, supplier relations, internal communications, and competitive intelligence. With examples from the field and insightful perspectives from top industry leaders, you'll learn how to use the Web to match your business needs, from generating products and services that suit an online medium to creating marketing, sales, and business strategies that are in sync with the Web's capabilities, and much more. Along with the most current thinking on such vital topics as product design and innovation, organizational growth, and increased market share via the Web, Re-Wiring Business provides:
* Proven techniques for managing the business functions impacted by Web technology
* Case studies of how General Electric, Johnson &. Johnson, UTC Carrier, and other leading organizations have used Web technology to develop marketing, sales, and customer service strategies
* Details on marketspace and virtual value, two important and innovative Web strategies
* Vital information on related technologies-Electronic Data Interchange (EDI), intranets, groupware, logistics software-and how to capitalize on them
By combining the latest thinking in strategic management with technology insights, Re-Wiring Business emerges as an essential resource for managers at all levels responsible for the operations and strategy of their departments and companies.

Details zur Ausgabe

• Verlag: Wiley
• Erscheinungsdatum: 1997
• Sprache: Englisch
• ISBN 10: 0471175560
• ISBN 13: 9780471175568
• Einband: Gebundene Ausgabe
• Auflage: 1
• Anzahl der Seiten: 288
• Kontakt zum Hersteller: Wiley-VCH GmbH; product_safety@wiley.com; ; Boschstrasse 12; Weinheim; 69469; Deutschland